Friday, 13 March 2015

Vice Project Evaluation

Vice Evaluation

Throughout the vice project I attempted numerous techniques which yielded a varying degree of success.
Below I will reflect on how I thought the module went and also show some of the final animated tests. 


Glitchy Ident



The glitchy ident is probably the ident I was happiest with as it isn't overly complicated in production or appearance and is very usable and professional in appearance with the exception of the final Rule Britannia footage which I felt could have been better.
With the production process for this technique there are a lot of changes which can be made easily which can change the result of the technique in a very simple way.


London Eye Ident







The London eye ident was quite successful but wasn't dynamic enough or similar enough to the original concept to be considered a valid choice for the ident. This is why the ident doesn't feature the vice logo or any rule Britannia font. The video above also fails to illustrate some of the work I did to create a more realistic animation (such as the carriages swaying and balancing) as this is an earlier render of my animation and I had failed to realise this upon hand in.


Tyne Bridge Ident








The production of this ident helped me to understand masks a lot better and also made After Effects less intimidating as I understood its function better and comprehended circumstances where it would be useful to me. I feel that the final result of this animation displays an understanding of compositing and masking footage however I did not think the animation adhered to the brief closely enough.


Overall I would say that my organisation throughout this module has been exceptional in comparison to past cases and would say I have learnt a variety of techniques.
Despite not achieving my original concepts I learned to develop and change my ideas depending on circumstance and ability. For example if I had fully committed to creating a miniature set of a street scene I would not have been able to develop my compositing skills in Adobe After Effects, a skill which prior to this module I would be clueless about.
Returning to Cinema 4D I learnt more about how versatile the software is, helping me to develop my digital skills to the level where I can realise potential ideas without the limitations of software knowledge.

If I was to reattempt this module there is very little I would change except perhaps to venture into more manual, traditional forms of animation such as stop motion or pixilation. Ideally, rather than to have created the council house estate in Cinema 4D, I would have liked to use pixilation and After Effects to create a never-ending tunnel of hands placing down houses.
With my current knowledge this technique seems like a very achievable goal however when I entered the module the idea seemed daunting and may have affected my motivation to attempt new methods of animation.
Another aspect of the module which may have inhibited my motivation was the fact that VICE is an established brand and they have certain aspects they want from an animation. Although the brief was vague enough, it is apparent that VICE have a desired style in mind and in the beginning of this module I felt that this limited my creativity as I simply sought to replicate other animations which VICE would appreciate.


Generally I would say that this module and brief has been successful. Although my animations may not meet a high enough level of quality the client would deem acceptable, I have learnt many skills and techniques I am guaranteed to use in future work.